A NEW ERA IN OFF-ROAD MEDIA
For the past year, our team of off-road enthusiasts has been conceptualizing an all-new media platform to bring enthusiasts the best in travel tips, how-to's, new products, and techniques for the off-road lifestyle, and we couldn’t be more excited. We want to make off-road travel and recreation more enjoyable for a wide range of people. From two wheels to four, we cover almost all motorized trail sports, and we are looking for people like you to help us accelerate growth, create robust content, and have an incredibly powerful launch.
Off-road Travel TV will focus on the rapidly growing world of overland, dual sport and adventure bikes. We will also cover mountain bikes and e-bikes of all shapes and sizes. We will present it all in a fun, entertaining and family friendly format, through our all-new website, social media, and YouTube channel.
We subscribe to a simple motto - our journey begins where the roads ends. Off-Road Travel TV focuses on the incredible world of off-road travel, specifically dedicated to the niche of trail riding and driving. Content will feature a combination of travel stories, instructional videos, do-it-your-self tips and product evaluations. We will also cover new products and technology, camping tips, ride locations, coming events and much more.
Our vision is to capitalize on technology and the unique opportunities presented by combining the power of social media with an enthusiast-owned company.
We intend to raise $300,000 initially through a private placement by selling 15% of the company. Then after building more equity in the brand, we intend to use Start Engine, a crowdfunding platform, to raise another $1,070,000. The idea is that by selling Membership interest in our newly formed California Limited Liability Company for as little as $200 at a time, we can attract hundreds if not thousands of investors who most likely will be dedicated off-road enthusiasts. We want to built a community of enthusiasts. A community of active participants and those aspiring to join the overland lifestyle. It's our belief that these enthusiast investors would be financially motivated to help promote our all-new brand, and we also believe that off-road enthusiasts would have a high quality social media "friend" base, so this could potentially help us reach millions of enthusiasts with our network. This strategic plan will accelerate growth, increase our influence, and help make Off-Road Travel TV a force to be reckoned with in a relatively short time.
There has never been anything like this in off-road!
MARK MITCHELL - SUCHES, GEORGIA
*Former Advertising Executive at Cycle News
*Former New Media Director at Cycle News
*Former Director at MotoWorld Network
*Former Director of Digital Media at Speedvision
*Former Executive Director Integrated Media at Speed Channel / Fox Sports Digital Media
*Former Vice President of MavTV
*World Traveler / Outdoorsman
KEN FAUGHT - CORONA, CALIFORNIA
*Former Editor-in-Chief of Dirt Rider magazine
*Former Cycle News Assistant editor & author of 7 books
*Founder of Speed & Sport Adventures dirt bike tours
*Former host of Dirt Rider Adventures (OLN) & Motorcyclist (Speed)
*Co-Founder Pole Position Raceway chain of indoor kart tracks
NICK MORGAN - UPLAND, CALIFORNIA
*Co-founder RV Ready
*Co-founder RV Spa
*Former motorcycle racer
*Partner in Soda Jerk vodka and Pacific Tonic & Spirits
JAKE MOTTRAM - VILLA PARK, CA
*Co-owner Cali-Raised Off-Road
*2- & 4-wheel off-road enthusiast
*Former Toyota Sales Manager
*Co-owner of Cali-Raised Moto which specializes in Harley led lighting kits
MARK "KATO" KARIYA - PAUMA VALLEY, CA
*Former Associate Editor of Dirt Rider magazine
*Former Cycle News Associate Editor
*Co-founder of Speed & Sport Adventures dirt bike tours
*4-time AMA Media Award winner
*Former head of Australasian Dirt Bike & 4-Stroke Dirt Bikes magazines
*Hot Shoe Hall of Famer
VANESSA ZITO - LAS VEGAS, NEVADA
*Current BMX racer and off-road enthusiast
*Former advertising executive of Vegas.com
*Co-founder of Speed & Sport Adventures and Soda Jerk vodka
*Owner Grey Space Interiors
*Shooting sports addict
ROB JOHNSON - KEY WEST, FLORIDA
*Off-road race promoter
*Owner of Blacksky Entertainment (video production company)
*Restaurant & bar owner
*Investor in Speed & Sport Adventures
*Custom home builder
CHRISTJEN JOHNSON - KEY WEST, FLORIDA
*Licensed Drone Pilot
DANNY CARLSON - RIVERSIDE, CALIFORNIA
*Former AMA Supercross racer
*Former Dirt Rider magazine test rider and cover model
*Former Honda factory development rider
*Speed & Sport Adventures crew member
*Sales Executive at RJ Fabrication
*Co-Founder Hauler Guys
NEALE BAYLY - CHARLOTTE, NC
*Has written and photographed for over 100 magazines
*Two-time Tele Award winning television producer
*World traveler, 80 countries and counting, over 50 by motorcycle!
*Currently working on special projects with the Advanced Design Center at the Barber Motorsports Museum
*Lifelong philanthropist and founder of Wellspring International
KATHY PARKS - MURRIETA, CALIFORNIA
*20+ years experience as a health science educator
*10 years mountain bike coaching
*National Interscholastic Cycling Association Coach of the Year
*2 time teacher of the year award winner
*Girls Riding Together (GRiT) ambassador
*Society of Women Engineers & Scientists advisor
*Women’s health and fitness advocate
ROBERT PARKS - MURRIETA, CALIFORNIA
*Engineering academy director & instructor with 20 plus years experience
*10 years mountain bike coaching
*National Interscholastic Cycling Association Coach of the Year
*Engineering degrees from Cal Poly Pomona & Northern Arizona University
*Professional certifications in SolidWorks, MasterCAM, Haas CNC Machines and multiple welding processes
*30 years of off-road experience
Wyatt Faught - Pomona, California
*Engineering college student
*Former captain of high school mountain bike team
*Electric kart technician
*Outdoorsman & adventurer
HOW WE WILL GENERATE REVENUE
We intend to capitalize on all the traditional and newer means of social media including the following:
*Traditional Advertising on website
*Paid posts on social media
*Sponsored posts on website
*Advertising on YouTube channel
*Content creation for other brands
*Graphic design for other brands
*Product testing for third parties
*Website development for other brands
*Direct marketing though email data bank
*Branded and/or licensed products
EXAMPLE OF OFF-ROAD TRAVEL TV MERCHANDISE
WHAT MAKES US DIFFERENT
There are many things that make us different, but the biggest is that we plan on having several hundred if not thousand investors which means that we can leverage our social media network and market to millions directly through our ownership group. More importantly, assuming that our investors are mostly off-road enthusiasts, it means that most likely their friends are off-road enthusiasts too, meaning we are tapping directly into the type of people we are trying to reach. Yes, we said this above, but we can't state the importance of this enough, and that reach could be in the millions!
The founders of Off-Road Travel TV are all successful off-road enthusiasts that have lots of real-world experience. We intend to feature products that our audience actually want and won’t waste your time on things that are simply not worth learning about.”
We will be targeting a very specific off-road niche and we will be specialists in each field. We believe we will achieve a higher level of trust because of our experience. We also don’t want our team working out of an office. We want them working in the field, and we subscribe to the theory – have laptop, will travel.
Our mission is to provide helpful information and effective strategies to make responsible off-road travel and recreation more enjoyable.
This is a media platform built by the off-road community for the off-road community, and it’s as genuine as it gets
Ultimately we would like to have a weekly television show dedicated to trail sports, and we think that is within reach. Several of our team including Mark Mitchell and Ken Faught have worked in the television industry for years and are well-respected among their peers.
OUR GOAL WITH RAISING MONEY
“Our goal with raising money is based on several key elements:
-Establish a robust website with lots of content.
-Hire top-level freelancers in the off-road world to write highly searched topics and relevant features.
-Develop a YouTube channel with special niches in overland, licensed-legal dirt bikes, e-bikes and mountain bikes.
-Spend money on advertisng to drive traffic to website and YouTube
-Create a shop/studio in Southern California for content creation.
-Purchase camera/video/computer equipment, shop tools, computer programs and everything needed for content production.
-Purchase project vehicles for content and promotion
-Attend and display at industry and enthusiast events
BENEFITS OF BEING AN INVESTOR
There are several benefits of being an investor aside from the ability to make money off profits.
We intend to have investor-specific events and also special apparel and promotional products for our business partners.
You will also be helping the sport as we plan on partnering with companies such as the National Off-Highway Vehicle Conservation Counsel, better known as NOHVCC, which helps protect our access to public lands.
Most importantly you will also be helping to grow the sport and help build a more credible source of news and information about the world of off-road travel.
We also intend to do quarterly distribution when possible, and of course, if and when we sell the business, each investor gets their pro-rated share of the profits.
JIM LIBERATORE - CEO/PRESIDENT OUTDOOR CHANNEL
Mark and I worked together at SPEED Channel and he was a key asset in the conversion of SPEEDVISION to SPEED Channel. In those days, we were tasked with relocating, rebranding, restaffing, and every aspect of developing the new SPEED brand, both linear and digital. What we quickly learned is we were also responsible for educating our new ownership group about the value of other racing and automotive programming outside of NASCAR. Marks expertise helped us fend off the “All-NASCAR all the time”, direction originally contemplated for the network. Mark helped us protect and continue airing programming exactly as you are now developing. It is because of the success of our strategy that SPEED Channel continued with representation from many corners of the motorsports world and grew to 70+ million homes. Mark was an important asset in this success.I am confident that with Mark Mitchell at the helm OFF-ROAD TRAVEL TV will be another huge success.
RALPH SHEHEEN - BROADCASTER / FOUNDER SPEED SPORT 1 NETWORK
“I’ve worked alongside Mark Mitchell for close to 30 years. He is a true motorsports industry professional who has always been creative with his ideas and successful on making them work. Mark would be a strong addition to any team.”
DAVE DESPAIN - MOTORSPORTS BROADCAST ICON
"Mark Mitchell is an old friend who was a key player in bringing motorsports into the digital age, first with Cycle News, then with Motoworld and finally with SPEED Channel. He is also a lifelong motorcyclist and a tireless advocate for off-road access through his 20 years on the Board of NOHVCC. His background and connections give him the perfect skill set to make Off-Road Travel TV another huge success!"
JAMIE LITTLE - NASCAR / INDYCAR PIT REPORTER
“I have worked on and off with Ken Faught for over 25 years and he really understands media, and no doubt he will lead Off-Road Travel TV to do great things. He's created an amazing team and has surrounded himself with some of the best people in the industry.”
CHRIS MARTIN - TV PRODUCER
“I first met Ken Faught when I was a producer for CBS 60 Minutes and we interviewed him for a piece on Supercross. Ken is a real professional, earnest, honest and driven. He’s assembled an incredible team around him with a solid base and a track record of success. I believe Off-Road Travel TV will be fantastic for this lifestyle niche.”
4-Time Emmy Award Winner
President of Next Content Labs
Former CBS 60 Minutes II Producer
Former The Oprah Winfrey Show Producer
BOB VARSHA - LEGENDARY MOTORSPORTS BROADCASTER
"I have known Mark Mitchell for over 30 years, most of our professional lives in the sports broadcasting industry. I have watched him produce one original idea after another, succeeding in every stage of his career through hard work and innovative thinking. I have no doubt he will be successful once again with Off-Road Travel TV."
SKOTI COLLINS - TV PRODUCER - TOP GEAR
“Excited to see what develops for this amazing crew. So much talent, industry knowledge and enthusiasm. These guys get it! I have a feeling they can change the world of off-road.”
EXAMPLES OF OFF-ROAD TRAVEL TV BRANDING
We believe that we live in a visual world and that imagery makes a powerful statement. Here's some of the branding we intend to use on social media and the marketing of our brand
POWER OF OUR NETWORK
When Ken Faught and crew launched Speed & Sport Adventures, LLC in 2020, the amount of social media support the company earned was exceptional. This marketing effort ultimately laid the groundwork for Off-Road Travel TV and our unique growth and marketing concept.
Thank you for your time. Off-Road Travel TV Business Plan, Financial Proforma, Term Sheet, Operating Agreement and other info available upon request. For additional information please contact Mark@offroadtraveltv.com or Ken@offroadtraveltv.com