Entrepreneur / Model / Mother of 2
Alicia Nordby has been an off-road enthusiast for over 30 year after her dad got her into the sport. She spent most of her time riding in the Southern California desert and in Lake Havasu, Arizona. Alicia is very active outdoors, and loves to shoot guns, mountain bike, attend concerts, ride standup Jet Skis, wake board, camp, go boating and spend time with her two kids, Taylor and Joshua. She also is very active in her church and believes God has a plan for her and her kids.
Unquestionably, her favorite rider is the late Kurt Caselli, and you will regularly see her in a number 66 shirt or hat. Although she never met the champ, she has respected and admired him throughout most of his career.
Alicia is also one of the original Monster Energy girls and has focused much of her time in the motorcycle industry and has even done promotional work for Moto GP. Alicia spent five years of her career working in sales for Southern Wine & Spirits in the high-end town of Palms Springs, California. She is a licensed permanent makeup artist and more recently has been focused on developing other businesses and helping us grow Speed & Sport Adventures.